“Nearly three quarters of Australians are now shopping online, making them the most frequent online shoppers in the world.”
The project leveraged initial research done by the Ebay Pre Viz team which we used to build out scenarios, wireframes, mood boards and navigation patterns. The final deliverable was a prototype that showed the primary user flows, and enforced the characteristics of the chosen demographic.
Research & Concept Creation
For this Scenario Matrix we defined the rows as Gen Y persona Characteristics we that we identified and the columns are Product Lifecycle stages.
Interaction Model
We experimented with a few different interaction models for this mobile app, this was the final design.
Wireframes
Moodboards
Prototype Scenarios
As our final deliverable was a prototype, we knew we couldn't build every screen. Instead we identified screens from the key scenarios and then mapped those in this tiered format. This was done throughout the project but we didn't put it into this version until after Visual Design was completed.
Click through of First Time User Experience
Click through showing local shopping options.