I design product systems where behavior change and trust intersect with real-world constraints: healthcare, identity, safety. The kind of work where clarity compounds over time and poor decisions reveal themselves slowly.
Most recently, I've focused on consumer health products for chronic conditions like diabetes and hypertension. I built adherence systems, progress models, and AI-assisted experiences that helped patients sustain daily habits around medication, nutrition, and monitoring. The core challenge was designing for sustained engagement beyond the initial diagnosis period, when motivation fades but the work becomes lifelong.
Earlier, I led identity verification design used by tens of millions of people. I defined the product framework that balanced fraud prevention with user friction, translating abstract concepts like risk and credibility into experiences users could parse in seconds and organizations could operationalize at scale. The system needed to catch bad actors while staying invisible to legitimate users.
I'm typically brought into ambiguous problem spaces to establish structure before execution accelerates. I work hands-on with product and engineering partners, focus on framing the right problems, and make decisions that create momentum rather than dependencies. I've built design principles, review practices, and frameworks that teams continue to use long after I've moved on.
I believe the best design for complex systems is the design you stop noticing. Structure that makes hard things feel obvious, even when the stakes are high.
