LinkedIn Design Exercise

LinkedIn is a network of over 560 million professionals. We use the power of professional networking and profile data to connect individuals with relevant opportunities. Hiring managers and recruiters are frequently interested in people who are already employed or satisfied with their current positions.

Goal

Design an experience that presents job opportunities to a passive candidate, who is not actively looking for a new position. Find creative solutions that gains the passive candidate's interest in a new position, and garners a response.

Outcome

I delivered a multi-product journey to describe a life-cycle of 2 passive candidates, showing how they moved down a recruiting engagement funnel. The other side of the journey shows how recruiters and hiring managers use insights and prescribed actions, garnered from a candidates attributes and behaviors on LinkedIn, to help influence a candidate's engagement and get them to engage with job posting.

To tackle this challenge, I needed to get up to speed on recruiting for passive candidates. This research included desk based research where I looked up articles and posts about recruiting passive candidates and the competitive landscape for hiring passive candidates. Additionally, I created a survey reaching out to friends and colleagues, asking them about their experiences working with recruiters. 

Concepting

Here are my sketches from the concepting phase. I wanted to take a step back and understand how I would to tackle the problem. I like to start jotting ideas and random thoughts on paper, this Bias for Action is helpful in starting phases of concepting. Sketching simple models and diagrams helps me understand the totality of the problem, putting boundries and edges to the more far flung ideas. 

Concept Scenario

In order to illustrate the concept I created a Scenario to help highlight the actors involved as well as the different features and touchpoints of the concept. These concepts build upon and leverage existing LinkedIn tools and funtionality, specifically Recruiter.

Concept Features

Like a traditional marketing funnel the "Passive Candidate Engagement Funnel" is an attempt to bucket candidates in specific groups or segments. Each Segment then could have distinct ways of becoming aware of the hiring company, individuals that work there (i.e. the hiring manager) and finally a job that would be targeted to them.

Concept Mocks

Using the Scenario as a guide, I took a small portion of that experience and created mocks to illustrate the concept feature in more detail. These screens are a mash up of the existing LinkedIn Recruiter Search page with new features to include the "Passive Candidate Engagement Funnel", the InSight Scores and the ability to target them with a campaign building application.